SeO & Content Marketing
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What is SEO?
Search Engine Optimisation - also known as SEO - is the process of optimising your website to target the search terms your customers are searching for on search engines such as Google and Bing. These search terms are known as “keywords”. Targeting these keywords can improve your rankings in the search engine results pages (also known as SERPS) and is a great way to reach the people who are already looking for a product or service you offer. This can create high-quality leads and enable your business to be visible by the right people throughout every stage of their customer journey. The higher you rank in organic search results the more traffic you will drive to your website. The best part? This can drive higher quality leads as your website is being shown to people who are already in the market and searching for a product or service that you offer.
How we can help
If you’ve found that no matter how aesthetically pleasing your site looks or how easy it is to use, you’re still not showing up in the search results, it’s probably down to the lack of SEO throughout the site. You might have in depth chunks of content that describe what your business does, what services you offer, how to use your products etc. but if said content is not optimised correctly and targeting the relevant keywords that your customers are searching for, you might fail to show up in the search results at all. This is because you have yet to show the search engines exactly what you offer and prove to them that you’re an expert in your field through the use of correctly optimised content.
We’ll conduct extensive keyword research, perform competitor analysis, and study the keyword trends such as search volume and search intent to create an SEO strategy that best suits your business. Throughout this whole process we will always keep your ideal customer at the forefront of our minds, taking into account what they’re searching for, their pain points (what holds them back from making a purchase from you or choosing your business), how they prefer to absorb their information, and a whole bunch of other important details. This makes sure we don’t alienate your current customers, and that your optimised content will reach and intrigue the right people.
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A quick side note
It’s good to remember that video content is just as important as any form of written content too! This needs to be optimised to an equal standard through the use of high-quality alt descriptions and tags so that the search engines know exactly what your video entails when they crawl your site.
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What is content marketing?
Content marketing is a digital marketing strategy that focuses on creating high-quality content that answers the questions potential and existing customers have. It’s a form of indirectly selling your products or services as instead you’re answering their questions and solving any problems they may have that relate to your business and what you offer. When done efficiently, making sure the information you put out is correct, relevant to your business, and valuable to a customer, content marketing can help drive consumer action.
Content marketing is all about building awareness and trust and can be a cost-effective way of creating loyal, returning customers.
How we can help
Customers don’t want to feel like they are simply reading or watching a sales pitch. They want their pain points and questions answered and to be able to gain knowledge about your brand. We can help you do this through content marketing.
We will get to know your business and its ideal customers while researching industry trends and the things your customers are searching for with regards to your products or services. We’ll then collate this information to create a content plan that will gain the attention of the right audience.
Content marketing can perfectly go hand in hand with SEO and any social media strategies you have too. This will create a well rounded digital strategy that will increase your brand awareness, improve customer trust, and make sure your website shows up in the search engine results.
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A quick side note
Content doesn’t have to be just chunks of written copy, it can be in the form of videos too! As long as the content you’re putting out is high-quality, relevant, and shareable, you’ll be able to reach and engage your target audience while driving sales in the long-term. Some of the best Content strategies are those that utilise different forms of content to reach different audiences on all platforms.