You might not realise it but Youtube is the second largest search engine in the world, losing out to Google who is taking up the top spot. Every month there are over 2.5 billion users who log in, with over 1 billion of hours watched on the platform daily. That’s a huge audience to target and the reason why paid Youtube mobile advertising is 84% more likely to grab a viewers attention than regular TV advertising. But does all of this make Youtube advertising a good investment?
The Power Of Video Advertising
It’s well known that video out-performs still images and text when it comes to quickly grabbing an audience's attention. So, it’s no surprise that more than half of shoppers have stated that online videos have helped them to decide which brand or product to buy.
Videos are a quick and easy way to demonstrate how your products work, customer testimonials, your brand voice and ethics, as well as simply advertise new products or services. For more examples, we’ve created a more in depth breakdown of the benefits of using video for your business in our blog.
How Effective Are Youtube Ads?
According to studies, over 90% of people stated they have discovered new products or brands on Youtube, and over 40% of global shoppers say they have purchased products that they’ve discovered on Youtube. This is highly connected to the fact that viewers have a higher ad recall with moving images and a gripping narrative. This results in higher brand awareness and ultimately an increased consideration rate which can lead to sales.
With over 2.5 billion logged in users every month this gives you the ability to reach new audiences that you wouldn’t reach on TV alone. Plus, this number doesn’t take into account the users who aren’t logged in but still use the platform. Youtube advertisements truly offer a huge potential to brands who are looking to reach new audiences and become more recognisable.
The Benefits of Youtube Video Advertising
Now we’ve discussed some of the statistics of Youtube advertising, It's time to go through some of the benefits to see if Youtube ads are for you.
Reach New Audiences
As briefly touched on above, with Youtube ads you can reach a whole new bunch of people that you might not have reached before! Not only this, but you can target specific audiences, behaviours, or intentions using Youtube’s tools. This allows you to identify specific information like age and gender, but also target by the topic, category, or keyword you prefer.
Targeting audiences like this is a great way to reach new customers and spread awareness of your brand, services, and products. Even if you know that your main base of customers probably don’t use the platform, video marketing through Youtube could still be worth a shot. If you create a gripping enough video ad that’s memorable, your brand will naturally start to spread through word of mouth, and nothing is more trustworthy than a close friend or relative recommending you a product or brand!
Full Creative Freedom
Youtube ads can truly be whatever you want them to be! No matter what you want to create, 9/10 it can go into a Youtube advertisement. Youtube is a breeding ground for creativity and they pride themselves on this. Your ad doesn’t necessarily need to look like an ad! It could be a mini-series that tells a gripping story, or even a quick Q & A with the CEO of the company. Whatever you want to create, as long as you keep your brand and its ethics and voice at the forefront of your mind you’ll be sure to find success.
Cost-effective
Whether you have a small budget or a big one, Youtube ads can be a very cost effective tool to invest in as you control the spendage. You’ll have the ability to set a monthly budget cap, and even pause the ads if you think they aren’t doing as well, or want to save a few pennies. Play around with different bidding strategies to find which work the best for you and gain your business the most conversions.
S2 Pictures And Video Marketing
Youtube advertisements are all a part of video marketing. It can seem overwhelming having to think up an idea for a great video ad but to also monitor its spendage and performance once the ad is up and running. That’s where we come in! Here at S2 Pictures we are experts in creating gripping narratives and telling your story. Plus we have experience in running ad campaigns such as Youtube advertisements, so our help doesn’t have to stop at the video creation! We can assist in creating you a realistic budget that will get you results, and we’ll monitor your spendage and performance throughout, making changes where needed.
If you’re interested in video marketing and Youtube advertisements, reach out and we can arrange a no obligation chat to talk you through your options and discuss your creative ideas. We’d love to help your brand get seen and remembered through video.
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