From enhancing brand visibility to driving sales, there are many advantages of incorporating video into your marketing strategy whether your business is big or small. You might not have given it much thought, but video marketing can boost your brand's reach and encourage further engagement with your products or services. We’ve put together some key benefits of using video for your business so you can discover if it’s right for you. Keep reading to find out more.
1. Enhanced Engagement and Retention
Videos, when done correctly, can be inherently more engaging than static images or text. They can quickly capture viewers' attention and convey complex information in an easy-to-digest format. This makes it more likely for viewers to stay engaged with your content for longer. The longer they are engaged, the more information they will take in about your brand, product, or services, and the more likely they are to remember your business and its content. It is said that viewers retain 95% of a message they have seen in video format, whereas they only retain 10% when reading it in text. If you want your brand to be memorable, video could be the way to go.
2. Boosted Conversions and Sales
With video, you can effectively showcase your business and its products or services. You can demonstrate their benefits in a more interactive and visually appealing way than standard text. This can persuade viewers to make a purchase. For example, think of a product you’ve previously been interested in. It’s likely that you’ve searched for video reviews - people using and reviewing the product - and you might have even watched demonstrative videos of the item. Without you knowing it, the company has successfully invested in video marketing that has persuaded you to make a purchase. With video, your business could do the same as studies have shown that 64% of consumers are more likely to buy a product online after watching a video about it.
3. Improved SEO and Online Visibility
When search engines are crawling your web pages they look for optimised content that consumers are searching for and interested in. One of these pieces of content that search engines recognise - and sometimes favour - is video content. If done correctly, your video can be crawled and indexed as relative and high-quality content which in turn will increase your search engine optimisation (SEO) and your site's visibility on search engines such as Google. The higher your site ranks, the more traffic to your site which can ultimately lead to more sales and conversions for your business.
Another great way video can boost your online visibility is through social media. You can post regular videos on social media platforms that can link or drive them to your website. Again, this improves the traffic to your site.
4. Humanises your brand
Video can be a great way to show potential customers that you're a trustworthy company run by real people. Whether it's through behind-the-scenes footage, customer testimonials, or company updates, videos can humanise your brand and build a stronger emotional connection with your viewers. This can add authenticity to your business as people will be more inclined to trust you. This can result in new and loyal customers.
5. VersatilityÂ
With video content, you don’t need to stick to just one style of video. From explainer videos to product demos, to short-form videos like social media content, or long-form videos like webinars, you can create whatever you need! This makes video one of the most versatile forms of content. When you apply this to your business you can showcase all sorts of things about your brand and its products or services, without consumers feeling overwhelmed.
6. A Chance To Go Viral
We aren’t saying this happens all the time, and we certainly aren’t suggesting that you create a video with the sole intention of going viral. However, videos are highly shareable and people tend to interact with them more - especially on social media. If you’re able to create the right video at the right time (AKA something relevant to your business but that’s also trending) you might find yourselves going viral. This can have a great impact on your reach and securing yourself new customers.
7. Competitive Advantage
Although video is becoming widely more popular, there are still a lot of businesses that have yet to utilise video content. Incorporating it into your marketing strategy can give you a competitive edge, modernise your brand, and keep up with digital marketing trends. This can make you stand out, especially if your competitors are not using video.
Video Production Services By S2 Pictures
The benefits of using video for your business can be vast. From increasing engagement and retention to boosting conversions and improving SEO, video content is a powerful tool that you can use to improve your marketing strategy. However, it’s good to note that before you decide to create video content you should think of your audience first. If your brand is tailored towards an older generation that you know would not engage with videos, then it might not be the best option for you as you could end up alienating your loyal customers. On the other hand, if your brand prides itself on its innovation, and your target audience is a younger, modern one, video could be just the thing you are missing!
Here at S2 Pictures, we are experts in all things video! We know what it takes to create an informative yet engaging video that your clients will remember and trust. We make it our mission to help businesses of all sizes, and be as open and honest as possible - if we think video content is not the best move for your business, we’ll tell you.Â
We offer a number of video services from promotional videos to webinars. Whatever your business is interested in, we can help! Contact us today with any questions or ideas you may have and see how we can help grow your business through the power of video.
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