You might have heard of the term video production services and have a brief idea of what you think this entails, but maybe you want to find out more. Is there a difference between someone who says they’re a video production company and someone who says they are a full-service video production company? And what exactly is video marketing?
Video has drastically increased in popularity over the last few years and trying to keep up with the new terms and new job roles can be difficult. Luckily, here at S2 Pictures, we like to be transparent so, we are going to cover everything you need to know about video production and how you can benefit from it.
In this article, we will cover:
📽️What is video production?
📽️The difference between video production services and a full-service video production company
📽️What is video marketing?
📽️The benefits of video marketing
What is video production?
Video production, as you might have guessed, is the production of videos or films. As simple as this may sound, there are a lot of different factors that go into video production. A professional video production company won’t just pick up a camera and begin to shoot. A small 30-second video can take up to a week's worth (sometimes more) of planning depending on what the footage needs to entail. Once the videographer is on “set” the planning and communicating doesn’t stop there. They will keep you in the loop throughout every step of the process while working closely with the team they have brought with them, any actors they/you have hired, and anyone else you want to be involved in the making of the video.
An established video production company will have a vast amount of experience and equipment to create the footage you desire. Things such as lighting and mics, which you may not have thought of, will already be on the videographer's mind as they plan out the shoot.
Before filming
A considerable amount of planning goes into any video, no matter the length of the footage. Once you’ve hired a video production company they’ll likely want to chat either over the phone or meet in person to make sure you’re both on the same page and they have your ideas written down. They’ll then go away and begin to plan what is known as a storyboard. This will mark out each scene of the shoot and where everyone involved - from the cameraman to any actors - should be placed for optimal efficiency and the best takes.
During filming
An experienced videographer will meet the team (the one they have brought with them or one you may have hired to work alongside them) and anyone else involved in the shoot before they begin filming. This might mean that they show up a little earlier than expected, but this gives them time to not only set up but to get to know everyone so that working alongside them is a breeze. Once the camera starts rolling they’ll direct and follow their storyboard to make the process simple and easy for everyone involved. Should you want to be more hands-on during the shoot and professional videographer will take on your comments and suggestions and work alongside them to make you your dream video, not theirs.
After filming - AKA post-production
This can depend on the video production company you have hired, but 9/10 they will be editing the footage as well. In your initial meeting (or sometimes you’ll have a meeting after the footage has been shot) they will discuss editing styles and ideas with you to make sure they know what you’re looking for. Even the most amazing, perfectly timed shots aren’t as impressive as they could have been if the editing is not how you envisioned it. Should you want short, snappy clips in time to some killer music - let them know! They’ll work with you to the best of their abilities. It’s worth noting however that not every idea is a good one. Your videographer should be honest with you and explain what will and won’t work and look good.
The difference between video production services and a full-service video production company
You might have come across a website that labels itself as a “full-service video production company”, whereas others simply state that they offer video production services. This might leave you scratching your head wondering what the difference is. A full-service video production company is the place for any and all of your video production needs. For example, they will offer several different types of videos from informational explainer videos to quick social media promos - they do it all. They will also have the ability to research your industry, see what’s working, and approach you with ideas and suggestions on the type of video they should produce for you so you get the best results. They will be the project manager of the shoot and have a handful of other professionals they can bring with them to help on filming day(s). This means you shouldn’t have to hire other crew members before or after the footage has been shot as the video production company will have everything covered - including the editing of the footage. For this reason, the price they set out will most likely be a lump sum which includes the cost of all the talent and equipment involved as well as the time it takes to shoot and edit, rather than a price by the hour.
Video production services, on the other hand, might be just that - video. They will still take the time and care needed to plan out the shoot, pull together all your ideas, and possibly even project manage on the day. But they might not have a team they can bring with them, and they may not offer editing services - this could fall onto you to hire someone else. However, nowadays it’s more common to find video production companies - even those who don’t state they are a full-service video production company - that offer the full package. They’ll do everything from start to finish and have their own team of professionals to call upon should they need them. The best thing to do if you’re not sure exactly what roles and tasks they cover, is to drop them a message and ask!
What is video marketing?
Video marketing is another branch of video production, but it’s where video is used especially to promote a brand, service, or product. This can be in the form of online videos like those for social media, brand videos that can be placed on your website, and even real-time, live videos (should you be brave enough!). A videographer will use their skills to expertly capture what it is you are trying to sell and/or what you want your consumers to see, and put it together in a neat video for you to distribute as you see fit.
The benefits of video marketing
Video marketing can cover a whole bunch of things that your business and brand can benefit from. For example, a nice explainer video about your business and what you offer can build brand awareness and allow people to understand your business more easily as the information is easily digestible through the use of film. Video is also proving to be beneficial in social media campaigns and paid ads. An eye-catching video can make your ad or campaign stand out from the rest, increasing engagement and, in turn, the click-through rate which ultimately should lead to more sales and brand awareness. Boring, bog-standard ads will be a thing of the past once you take the leap and invest in video.
To break it down, video marketing can do the following:
👉Improve brand awareness
👉Increase engagement, click-through rate, and sales
👉Make your ads, your website, and even your social media pages stand out
👉Deliver the information your customers need in an easily digestible format
👉Give visual examples of the products or services your brand offers
How S2 Pictures can help you and your business
If all the above sounds exactly like what you’re looking for, then you’re in luck! S2 Pictures is a full-service video production company based in Sheffield. We offer different types of video content that you can choose from, from educational videos to social media promos, whatever you’re looking for - we have it! We will do everything you need, such as planning the shoot, managing it on the day, getting together a creative team (including actors if need be), and all the post-production work.
S2 Pictures consists of just the two of us, but with our professional equipment, budget-friendly prices, and amazing connections we have made along the way, no job is too big or too small. We are skilled in a variety of aspects of video production services and have over 7 years of experience creating amazing videos for amazing brands and businesses. We are a friendly and honest company who love everything about film! If you think we might just be what you’re looking for, reach out today and we will be happy to discuss your ideas!
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